Brand & Growth

STRATEGY

CAMPAIGN SYSTEMS & COMMERCIAL IMPACT

I specialize in building brand-aligned, commercially optimized campaign systems that scale across markets — from strategy and production infrastructure to execution and performance alignment. My work supports global and regional brands in hospitality, beauty, retail, and lifestyle sectors, helping them convert creative output into measurable business outcomes.

What I Do (Strategic Lens)

Rather than treating campaigns as isolated creative efforts, I build them as systems — combining strategy, infrastructure, process, and alignment with business goals.

How I Work

I bring together:
✔ Strategic frameworks
✔ Operational systems
✔ Cross-functional team leadership
✔ Commercial and creative alignment

The result?

Campaigns that are repeatable, measurable, and tied to long-term business value.

Commercial Strategy

→ Align campaign objectives to revenue, customer acquisition, and retention goals

→ Define KPIs that tie performance to business outcomes

Operations & Production Frameworks

→ Design content calendars, workflow pipelines, and vendor/vendor partner coordination

→ Establish approval loops, quality controls, and localization plans

cross-function leadership

→ Lead internal and external teams including project managers, creators, photographers, editors, and brand partners

→ Support alignment across creative, marketing, and operations stakeholders

market & cultural tailoring

→ Localize campaigns for regional dynamics (MENA, U.S., global audiences)

→ Ensure consistency in voice while respecting cultural nuances

“These are not “pretty pictures” — these are business outcomes and frameworks I built to drive measurable results.”
— Jaime
🔗📩 LinkedIn Message

M U L T I - B R A N D C A M P A I G N S

Managed strategic digital systems for brands including:

  • Watsons [MENA]

  • Lululemon [ARABIA]

  • JClub by Jumeirah Group [UAE]

  • Peet’s Coffee [MENA]

  • Martians Multivitamins [UAE]

  • Orange Wheels [UAE}

  • Lamise Beauty {UAE}

  • Japang Restaurant

  • Vigilante Mexican Street Food Restaurant
    … and others across beauty, retail, and hospitality sectors.

  • Chado Cosmetics [MENA]

  • Cheekee Munkee by Alshaya Group

  • Coya Spa / Coya Premium

  • Mini Explorers.

For each, I led:
✔ Strategy and message alignment
✔ Workflow and production pipelines
✔ On-site production management and creative direction
✔ Performance analysis (where available)

F I T N E S S . F O O D . S P A . S A L O N